![]() ![]() "The reality was that Apple found itself in a challenging position leading up to this event," Monteiro said. But Apple added enough new bells and whistles to the top-of-the line model - the iPhone 15 Pro Max - to boost its price by $100 (€92), or 9 per cent, from last year's version to $1,200 (€1,115).Īpple is holding the line on prices for rest of the line-up, with the basic iPhone 15 selling for $800 (€743), the iPhone 15 Plus for $900 (€836) and the iPhone 15 Pro for $1,000 (€929).Īlthough maintaining those prices are bound to squeeze Apple's profit margins, analyst Thomas Monteiro believes it's a prudent move with still-high inflation and spiking interest rates pinching household budgets. The company's shares fell nearly 2 per cent on Tuesday.Īs has been case with Apple and other smartphone makers, the four types of iPhone 15 models aren't making any major leaps in technology. Investors apparently weren't impressed with what Apple rolled out. ![]() New iPhone 15, USB-C charging ports…bigger price tags? What to expect from the Apple Event 2023. ![]()
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